Identify two activities that would need to be completed to make a promotional video. Explain the importance for each [6]
-Storyboard - plan shots to be used e.g close ups at the products -> brand promoting the products
-Script - plan the dialogue for actors!
(If the question was for a webiste)
-Site map
-Visualisation diagram
(Newspapers and magazines)
-Sub editing - checks for mistakes in terms of grammar and spellings. Can also apply to things with words, and things with images.
Identify and explain a contingency for one of your activities mentioned above [3]
Unit 2: Pre Production & Planning
Friday, 6 January 2017
Research Methods
Online research methods:
Identify and explain one online research method that would be
Creating a skype group chat with people in it willing to participate with. You can get instant feedback, because its easy, and people like using Skype. You can also gain contact with a wide audience since a wide audience usually like using the internet. Easy to disturbute/instant data/feedback.
Qustionnaires, such as survey monkey.
Identify and explain one face to face method that would be suitable to gain audience feedback:
You could interview people face to face who are interested in clothing, and ask them what they would be looking for in a clothing app such as garmz, interview people with different genders, and different ages in order to gain feedback from a wide audience, in order to make the product appeal to a wide audience. Interview advantage, because its one to one, opinions are less likely to be swayed by everyone else in order to feel like your opinion is more right.
Focus group -> "open endend answers"/notes can be made/"ideas to influence designs / views + opinions"
Explain one problem of using an online method.
People might not take the chat seriously.
Low response rate due to ignored emails (emails which you sent the link of the questionnaire/group chat and explaining what the research is fore)
Limits Sample!
Expalin one problem of using a face to face method
Time consuming, because your interviewing people individually.
Attendance, people might not bother coming. No attendacne, no data!
Explain why the full target age range would need to be samplesd
-Appeals to a wide audience
-Doesn't limit user based on their age group/abilities -> navigation (website/app needs to be accessable on a range of devices)
Explain one reason why the mainstream nature might impact on people chosen to take part in feedback.
-large audience, needs to appeal to people who are main stream
-would need a wide sample because the product has a "mass appeal" clothes, how you look, it's their identity, fashion, social media.
Identify and explain one online research method that would be
Creating a skype group chat with people in it willing to participate with. You can get instant feedback, because its easy, and people like using Skype. You can also gain contact with a wide audience since a wide audience usually like using the internet. Easy to disturbute/instant data/feedback.
Qustionnaires, such as survey monkey.
Identify and explain one face to face method that would be suitable to gain audience feedback:
You could interview people face to face who are interested in clothing, and ask them what they would be looking for in a clothing app such as garmz, interview people with different genders, and different ages in order to gain feedback from a wide audience, in order to make the product appeal to a wide audience. Interview advantage, because its one to one, opinions are less likely to be swayed by everyone else in order to feel like your opinion is more right.
Focus group -> "open endend answers"/notes can be made/"ideas to influence designs / views + opinions"
Explain one problem of using an online method.
People might not take the chat seriously.
Low response rate due to ignored emails (emails which you sent the link of the questionnaire/group chat and explaining what the research is fore)
Limits Sample!
Expalin one problem of using a face to face method
Time consuming, because your interviewing people individually.
Attendance, people might not bother coming. No attendacne, no data!
Explain why the full target age range would need to be samplesd
-Appeals to a wide audience
-Doesn't limit user based on their age group/abilities -> navigation (website/app needs to be accessable on a range of devices)
Explain one reason why the mainstream nature might impact on people chosen to take part in feedback.
-large audience, needs to appeal to people who are main stream
-would need a wide sample because the product has a "mass appeal" clothes, how you look, it's their identity, fashion, social media.
Job Roles Revision
Coder:
-coders understand how computers work, and know a computer language, such as JavaScript, Python, Ruby, C++, etc... they would need to know this in order in order to make the app interactive. The app also may take in user details for when the user needs to log in. Also if the app allowed users to buy products, in order to buy products, the app would need the coder allow the user to enter bank details, or other payment methods.
-coders would have some sort of qualification to do with computers.
Coders can use JavaScript -> to create interactive products -> to create images, sounds, payment methods and logins -> Images of clothing/prodcuts aimed at both genders! -> appeals to wide audience.
-Code the graphics, designed by the G.D
-Sitemaps -> layout + navigation = helps the end user to navigate the product
Graphic Designer:
-"Look" of the product = Housestyle to appeal to the audience -> gender neutral colours to appeal to wide audience
-Design + create graphics used to make the ineractive product - LOGO! BRAND!
-Layout and how the end user would navigate the page!
-House style needs to be consistent (the same on each page) we do this to create the brand consistent
-coders understand how computers work, and know a computer language, such as JavaScript, Python, Ruby, C++, etc... they would need to know this in order in order to make the app interactive. The app also may take in user details for when the user needs to log in. Also if the app allowed users to buy products, in order to buy products, the app would need the coder allow the user to enter bank details, or other payment methods.
-coders would have some sort of qualification to do with computers.
Coders can use JavaScript -> to create interactive products -> to create images, sounds, payment methods and logins -> Images of clothing/prodcuts aimed at both genders! -> appeals to wide audience.
-Code the graphics, designed by the G.D
-Sitemaps -> layout + navigation = helps the end user to navigate the product
Graphic Designer:
-"Look" of the product = Housestyle to appeal to the audience -> gender neutral colours to appeal to wide audience
-Design + create graphics used to make the ineractive product - LOGO! BRAND!
-Layout and how the end user would navigate the page!
-House style needs to be consistent (the same on each page) we do this to create the brand consistent
Friday, 16 December 2016
Evaluation question (visualisation diagram)
RTFQ
1. Introduction:
-state why visualisation diagram is effective (what it is (illustration) to represent the design layout of the final product supported with annotations) the introduction neeeds to show that understand what the product is and what the pre production document is
2. Effective features of a visualisation diagram:
-explain why feature is effective, supported with examples from the brief, colours based on scenrio, and why, what illustrations, and why, what font style and why, 5 examples
3. Ineffective features:
-2 examples
4. Conclusion
-overall a xyz is an effective tool to be used in the pre-production of a xyz
Story Boards:
1. Introduction:
-state why visualisation diagram is effective (what it is (illustration) to represent the design layout of the final product supported with annotations) the introduction neeeds to show that understand what the product is and what the pre production document is
2. Effective features of a visualisation diagram:
-explain why feature is effective, supported with examples from the brief, colours based on scenrio, and why, what illustrations, and why, what font style and why, 5 examples
3. Ineffective features:
-2 examples
4. Conclusion
-overall a xyz is an effective tool to be used in the pre-production of a xyz
Story Boards:
(Promotional Video)
-Location information
-camera movement arrows
-Logo (title graphic)
-Slogan
-Soundtrack
-Product should be a close up
-non-diegetic music, in every frame (promos have music)
-each frame needs atleast 4, clear, consistent, technical features
Revision
Revenue stream:
Identify and Explain one suitable revenue stream for a website (3)
What is a revenue stream? How to bring money in, to help pay for the production of the product.
Ways of getting this funding:
-Sponsorship from companies
-Advertising (most common) pop-ups
-Crowd funding (would not be eplicable for a website question)
State what type of revenue stream, if website, sponsor or advertising
State what it is (if pop up ad, gonna be related to brief, so if a fashion website, the popup would be a designer/clothing brand,)
BECAUSE THEY TARGET SAME AUDIENCE AS XYZ
Legal issues:
Usually all about gaining permission
-Intellectual property, if your working for a company it belongs to them, ownership of designs/products
-Copyright, designs and patents act, for examples, images, text, music, essentiall anything
Identify and explain legal ussue and the impact it could have on the production of a app, (3)
An app for tillys (sandwhich shop)
1. Copyright, designs and patents act
2. images sandwhichs (food) the building (the location) BE SPECIFIC a company logo
Costumer information, adress, payment details
Because information can be miss used but also needs to be prosecuted, e.g encription
Libel/slander
spoken words
"Reputation of people" defamation/hurtful/harmful
COPYRIGHT
Ethical:
Identify a potential ethical issue and explain the impact on the production of XYZ Soap opera "Yorkshire lasses"
1. Storyline/narrative features a range of areas in Yorkshire
2. Language used pre-watershed (wide audience)
3. Representation of female
HOW TO TARGET A DIVERSE AUDIENCE
Regulatory bodies:
Identify two legal or ethical issues that need to be considered and the impact it would have on production (6)
Identify a relevant regulatory body applicable to the scenario (1)
Website/app:
-W3C
-ASA -> adverts on the website (Revenue stream).
-IPSO -> written content
BBFC - FILMS
OFCOM - TV AND RADIO
PEGI - GAMES
PRS - MUSIC
Identify and Explain one suitable revenue stream for a website (3)
What is a revenue stream? How to bring money in, to help pay for the production of the product.
Ways of getting this funding:
-Sponsorship from companies
-Advertising (most common) pop-ups
-Crowd funding (would not be eplicable for a website question)
State what type of revenue stream, if website, sponsor or advertising
State what it is (if pop up ad, gonna be related to brief, so if a fashion website, the popup would be a designer/clothing brand,)
BECAUSE THEY TARGET SAME AUDIENCE AS XYZ
Legal issues:
Usually all about gaining permission
-Intellectual property, if your working for a company it belongs to them, ownership of designs/products
-Copyright, designs and patents act, for examples, images, text, music, essentiall anything
Identify and explain legal ussue and the impact it could have on the production of a app, (3)
An app for tillys (sandwhich shop)
1. Copyright, designs and patents act
2. images sandwhichs (food) the building (the location) BE SPECIFIC a company logo
WOULD need to gain permissions for the to prevent prosecution or a delay in the production
-Data Protection act (personal details, email, phone number, adress, bank details) need to make sure information stored is secure, encripted, dont sell or share to third parties
Costumer information, adress, payment details
Because information can be miss used but also needs to be prosecuted, e.g encription
Libel/slander
spoken words
"Reputation of people" defamation/hurtful/harmful
COPYRIGHT
Ethical:
Identify a potential ethical issue and explain the impact on the production of XYZ Soap opera "Yorkshire lasses"
1. Storyline/narrative features a range of areas in Yorkshire
2. Language used pre-watershed (wide audience)
3. Representation of female
HOW TO TARGET A DIVERSE AUDIENCE
Regulatory bodies:
Identify two legal or ethical issues that need to be considered and the impact it would have on production (6)
Identify a relevant regulatory body applicable to the scenario (1)
Website/app:
-W3C
-ASA -> adverts on the website (Revenue stream).
-IPSO -> written content
BBFC - FILMS
OFCOM - TV AND RADIO
PEGI - GAMES
PRS - MUSIC
Friday, 9 December 2016
THE EFFECTIVENESS OF A VISUALISATION DIAGRAM
What effectiveness means:
1. Fit for purpose
2. A strength (good thing)
3. How well it does whatever it is meant to do
4. How useful it is
I will need to prove how it is effective using examples from the brief.
Personnel - Job roles
FEATURES which make it effective.
Shows the graphic designer what font styles should be included.
Shows the graphic designer what house style needs to be used also shows the synergy, since all over products should have the same house style.
We can get feedback from audience/client to get feedback improves the final product.
What is in the visualistation diagram, prove that it is useful
FEEDBACK:
Client (views/opinions/changes)
Audience (views/opinions/changes)
If the client/audience don't like the visualisation diagram (negative feedback) visualisation diagrams are ADAPTABLE so that we can make it appeal to a WIDE target audience.
ANNOTATIONS:
-for the coder (in oder to know what interactive features are needed), the designer (in order to explain design ideas/visuals)
House style (colours, Font style (serif/sans-serif), images, graphics) HOUSE STYLE NEEDS TO BE CONSISTENT house style
-ANNOTATIONS NEED to show how the visualisation diagram fits/links to the requirements of the brief
DRAWING:
-illustrations to represent the layout of the product
1. Fit for purpose
2. A strength (good thing)
3. How well it does whatever it is meant to do
4. How useful it is
I will need to prove how it is effective using examples from the brief.
Personnel - Job roles
FEATURES which make it effective.
Shows the graphic designer what font styles should be included.
Shows the graphic designer what house style needs to be used also shows the synergy, since all over products should have the same house style.
We can get feedback from audience/client to get feedback improves the final product.
What is in the visualistation diagram, prove that it is useful
FEEDBACK:
Client (views/opinions/changes)
Audience (views/opinions/changes)
If the client/audience don't like the visualisation diagram (negative feedback) visualisation diagrams are ADAPTABLE so that we can make it appeal to a WIDE target audience.
ANNOTATIONS:
-for the coder (in oder to know what interactive features are needed), the designer (in order to explain design ideas/visuals)
House style (colours, Font style (serif/sans-serif), images, graphics) HOUSE STYLE NEEDS TO BE CONSISTENT house style
-ANNOTATIONS NEED to show how the visualisation diagram fits/links to the requirements of the brief
DRAWING:
-illustrations to represent the layout of the product
SITEMAPS
What should Sitemaps include:
-Bread crumb trail
-sub pages
-title of web site
-interactive features
Hyperlinks:
-pages and sub pages would have hyperlinks
-how they link together to the bread crumb trail (how it creates bread crumb trail)
-interactive features (photos/videos/graphics/logos/shapes/EVEN TEXT)
INTERACTIVE FEATURES ARE THERE TO ATTRACT THE AUDIENCE
The coder/Programmer needs to see this so they know how to make the website.
-social media link (attracts target audience , good source of REVENUE STREAM) SYNERGY CROSS PROMOTING
Pages and Subpages:
-need to be in order of importance, first box should always be ABOUT
-square which always needs to be included is a LOGIN or REGISTER page
-Pages and Subpages need to be linked to the brief
-Pages and Subpages are buttons
-BREAD CRUMB TRAIL ease of navigation for end-users, freedom to where they want, users are used to using bread crumb trails, because all websites/apps use them, they are structured the same
Hierarchical Structure:
-homepage is always at the top because that is the first thing the user is going to see...
-helps audience navagate
-recognisable structure (end-user AND programmer)
-structure of a website
-ease of navigation for audience/end-user
Annotations:
-ease of navication for audince/appeal
-interactive features
-consistent housestyle on pages/sub pages needs to be there for the designer
-Bread crumb trail
-sub pages
-title of web site
-interactive features
Hyperlinks:
-pages and sub pages would have hyperlinks
-how they link together to the bread crumb trail (how it creates bread crumb trail)
-interactive features (photos/videos/graphics/logos/shapes/EVEN TEXT)
INTERACTIVE FEATURES ARE THERE TO ATTRACT THE AUDIENCE
The coder/Programmer needs to see this so they know how to make the website.
-social media link (attracts target audience , good source of REVENUE STREAM) SYNERGY CROSS PROMOTING
Pages and Subpages:
-need to be in order of importance, first box should always be ABOUT
-square which always needs to be included is a LOGIN or REGISTER page
-Pages and Subpages need to be linked to the brief
-Pages and Subpages are buttons
-BREAD CRUMB TRAIL ease of navigation for end-users, freedom to where they want, users are used to using bread crumb trails, because all websites/apps use them, they are structured the same
Hierarchical Structure:
-homepage is always at the top because that is the first thing the user is going to see...
-helps audience navagate
-recognisable structure (end-user AND programmer)
-structure of a website
-ease of navigation for audience/end-user
Annotations:
-ease of navication for audince/appeal
-interactive features
-consistent housestyle on pages/sub pages needs to be there for the designer
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