Identify two activities that would need to be completed to make a promotional video. Explain the importance for each [6]
-Storyboard - plan shots to be used e.g close ups at the products -> brand promoting the products
-Script - plan the dialogue for actors!
(If the question was for a webiste)
-Site map
-Visualisation diagram
(Newspapers and magazines)
-Sub editing - checks for mistakes in terms of grammar and spellings. Can also apply to things with words, and things with images.
Identify and explain a contingency for one of your activities mentioned above [3]
Friday, 6 January 2017
Research Methods
Online research methods:
Identify and explain one online research method that would be
Creating a skype group chat with people in it willing to participate with. You can get instant feedback, because its easy, and people like using Skype. You can also gain contact with a wide audience since a wide audience usually like using the internet. Easy to disturbute/instant data/feedback.
Qustionnaires, such as survey monkey.
Identify and explain one face to face method that would be suitable to gain audience feedback:
You could interview people face to face who are interested in clothing, and ask them what they would be looking for in a clothing app such as garmz, interview people with different genders, and different ages in order to gain feedback from a wide audience, in order to make the product appeal to a wide audience. Interview advantage, because its one to one, opinions are less likely to be swayed by everyone else in order to feel like your opinion is more right.
Focus group -> "open endend answers"/notes can be made/"ideas to influence designs / views + opinions"
Explain one problem of using an online method.
People might not take the chat seriously.
Low response rate due to ignored emails (emails which you sent the link of the questionnaire/group chat and explaining what the research is fore)
Limits Sample!
Expalin one problem of using a face to face method
Time consuming, because your interviewing people individually.
Attendance, people might not bother coming. No attendacne, no data!
Explain why the full target age range would need to be samplesd
-Appeals to a wide audience
-Doesn't limit user based on their age group/abilities -> navigation (website/app needs to be accessable on a range of devices)
Explain one reason why the mainstream nature might impact on people chosen to take part in feedback.
-large audience, needs to appeal to people who are main stream
-would need a wide sample because the product has a "mass appeal" clothes, how you look, it's their identity, fashion, social media.
Identify and explain one online research method that would be
Creating a skype group chat with people in it willing to participate with. You can get instant feedback, because its easy, and people like using Skype. You can also gain contact with a wide audience since a wide audience usually like using the internet. Easy to disturbute/instant data/feedback.
Qustionnaires, such as survey monkey.
Identify and explain one face to face method that would be suitable to gain audience feedback:
You could interview people face to face who are interested in clothing, and ask them what they would be looking for in a clothing app such as garmz, interview people with different genders, and different ages in order to gain feedback from a wide audience, in order to make the product appeal to a wide audience. Interview advantage, because its one to one, opinions are less likely to be swayed by everyone else in order to feel like your opinion is more right.
Focus group -> "open endend answers"/notes can be made/"ideas to influence designs / views + opinions"
Explain one problem of using an online method.
People might not take the chat seriously.
Low response rate due to ignored emails (emails which you sent the link of the questionnaire/group chat and explaining what the research is fore)
Limits Sample!
Expalin one problem of using a face to face method
Time consuming, because your interviewing people individually.
Attendance, people might not bother coming. No attendacne, no data!
Explain why the full target age range would need to be samplesd
-Appeals to a wide audience
-Doesn't limit user based on their age group/abilities -> navigation (website/app needs to be accessable on a range of devices)
Explain one reason why the mainstream nature might impact on people chosen to take part in feedback.
-large audience, needs to appeal to people who are main stream
-would need a wide sample because the product has a "mass appeal" clothes, how you look, it's their identity, fashion, social media.
Job Roles Revision
Coder:
-coders understand how computers work, and know a computer language, such as JavaScript, Python, Ruby, C++, etc... they would need to know this in order in order to make the app interactive. The app also may take in user details for when the user needs to log in. Also if the app allowed users to buy products, in order to buy products, the app would need the coder allow the user to enter bank details, or other payment methods.
-coders would have some sort of qualification to do with computers.
Coders can use JavaScript -> to create interactive products -> to create images, sounds, payment methods and logins -> Images of clothing/prodcuts aimed at both genders! -> appeals to wide audience.
-Code the graphics, designed by the G.D
-Sitemaps -> layout + navigation = helps the end user to navigate the product
Graphic Designer:
-"Look" of the product = Housestyle to appeal to the audience -> gender neutral colours to appeal to wide audience
-Design + create graphics used to make the ineractive product - LOGO! BRAND!
-Layout and how the end user would navigate the page!
-House style needs to be consistent (the same on each page) we do this to create the brand consistent
-coders understand how computers work, and know a computer language, such as JavaScript, Python, Ruby, C++, etc... they would need to know this in order in order to make the app interactive. The app also may take in user details for when the user needs to log in. Also if the app allowed users to buy products, in order to buy products, the app would need the coder allow the user to enter bank details, or other payment methods.
-coders would have some sort of qualification to do with computers.
Coders can use JavaScript -> to create interactive products -> to create images, sounds, payment methods and logins -> Images of clothing/prodcuts aimed at both genders! -> appeals to wide audience.
-Code the graphics, designed by the G.D
-Sitemaps -> layout + navigation = helps the end user to navigate the product
Graphic Designer:
-"Look" of the product = Housestyle to appeal to the audience -> gender neutral colours to appeal to wide audience
-Design + create graphics used to make the ineractive product - LOGO! BRAND!
-Layout and how the end user would navigate the page!
-House style needs to be consistent (the same on each page) we do this to create the brand consistent
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