Evaluation question (visualisation diagram)

RTFQ

1. Introduction:
-state why visualisation diagram is effective (what it is (illustration) to represent the design layout of the final product supported with annotations) the introduction neeeds to show that understand what the product is and what the pre production document is

2. Effective features of a visualisation diagram:
-explain why feature is effective, supported with examples from the brief, colours based on scenrio, and why, what illustrations, and why, what font style and why, 5 examples

3. Ineffective features:
-2 examples

4. Conclusion
-overall a xyz is an effective tool to  be used in the pre-production of a xyz

Story Boards:

(Promotional Video)

-Location information

-camera movement arrows

-Logo (title graphic)

-Slogan

-Soundtrack

-Product should be a close up

-non-diegetic music, in every frame (promos have music)

-each frame needs atleast 4, clear, consistent, technical features

Revision

Revenue stream:
Identify and Explain one suitable revenue stream for a website (3)
What is a revenue stream? How to bring money in, to help pay for the production of the product. 
Ways of getting this funding:
-Sponsorship from companies
-Advertising (most common) pop-ups
-Crowd funding (would not be eplicable for a website question)

State what type of revenue stream, if website, sponsor or advertising
State what it is (if pop up ad, gonna be related to brief, so if a fashion website, the popup would be a designer/clothing brand,)
BECAUSE THEY TARGET SAME AUDIENCE AS XYZ

Legal issues:
Usually all about gaining permission
-Intellectual property, if your working for a company it belongs to them, ownership of designs/products
-Copyright, designs and patents act, for examples, images, text, music, essentiall anything
 Identify and explain legal ussue and the impact it could have on the production of a app, (3)

An app for tillys (sandwhich shop)
1. Copyright, designs and patents act
2. images sandwhichs (food) the building (the location) BE SPECIFIC a company logo

WOULD need to gain permissions for the to prevent prosecution or a delay in the production

-Data Protection act (personal details, email, phone number, adress, bank details) need to make sure information stored is secure, encripted, dont sell or share to third parties

Costumer information, adress, payment details

Because information can be miss used but also needs to be prosecuted, e.g encription

Libel/slander
spoken words
"Reputation of people" defamation/hurtful/harmful

COPYRIGHT

Ethical:
Identify a potential ethical issue and explain the impact on the production of XYZ Soap opera "Yorkshire lasses"

1. Storyline/narrative features a range of areas in Yorkshire
2. Language used pre-watershed (wide audience)
3. Representation of female

HOW TO TARGET A DIVERSE AUDIENCE

Regulatory bodies:
Identify two legal or ethical issues that need to be considered and the impact it would have on production (6)
Identify a relevant regulatory body applicable to the scenario (1)

Website/app:
-W3C
-ASA -> adverts on the website (Revenue stream).
-IPSO -> written content


BBFC - FILMS
OFCOM - TV AND RADIO
PEGI - GAMES
PRS - MUSIC

THE EFFECTIVENESS OF A VISUALISATION DIAGRAM

What effectiveness means:
1. Fit for purpose
2. A strength (good thing)
3. How well it does whatever it is meant to do
4. How useful it is

I will need to prove how it is effective using examples from the brief.
Personnel - Job roles
FEATURES which make it effective.

Shows the graphic designer what font styles should be included.
Shows the graphic designer what house style needs to be used also shows the synergy, since all over products should have the same house style.
We can get feedback from audience/client to get feedback improves the final product.

What is in the visualistation diagram, prove that it is useful

FEEDBACK:
Client (views/opinions/changes)
Audience (views/opinions/changes)

If the client/audience don't like the visualisation diagram (negative feedback) visualisation diagrams  are ADAPTABLE so that we can make it appeal to a WIDE target audience.

ANNOTATIONS:
-for the coder (in oder to know what interactive features are needed), the designer (in order to explain design ideas/visuals)

House style (colours, Font style (serif/sans-serif), images, graphics) HOUSE STYLE NEEDS TO BE CONSISTENT house style

-ANNOTATIONS NEED to show how the visualisation diagram fits/links to the requirements of the brief

DRAWING:
-illustrations to represent the layout of the product

SITEMAPS

What should Sitemaps include:
-Bread crumb trail
-sub pages
-title of web site
-interactive features

Hyperlinks:
-pages and sub pages would have hyperlinks
-how they link together to the bread crumb trail (how it creates bread crumb trail)
-interactive features (photos/videos/graphics/logos/shapes/EVEN TEXT)

INTERACTIVE FEATURES ARE THERE TO ATTRACT THE AUDIENCE
The coder/Programmer needs to see this so they know how to make the website.
-social media link (attracts target audience , good source of REVENUE STREAM) SYNERGY CROSS PROMOTING

Pages and Subpages:
-need to be in order of importance, first box should always be ABOUT
-square which always needs to be included is a LOGIN or REGISTER page
-Pages and Subpages need to be linked to the brief
-Pages and Subpages are buttons
-BREAD CRUMB TRAIL ease of navigation for end-users, freedom to where they want, users are used to using bread crumb trails, because all websites/apps use them, they are structured the same

Hierarchical Structure:
-homepage is always at the top because that is the first thing the user is going to see...
-helps audience navagate
-recognisable structure (end-user AND programmer)
-structure of a website
-ease of navigation for audience/end-user

Annotations:
-ease of navication for audince/appeal
-interactive features
-consistent housestyle on pages/sub pages needs to be there for the designer

STORYBOARDS

What are the most important features:
-Camera angles
-How long each shot lasts for
-Camera movements
-Shot types
-lighting
-sound (diegetic/non-diegetic)

In the exam, to get a level 4, the story board needs 6 technical features per frame!

INT/EXT (Locations) Interior exterior INT. UTC SHEFFIELD

Shot type (CU/MS/LS) GROUPS/BODY MOVEMENT
CU OT JOHNS FACE

Lighting/Highkey(light)/lowkey(dark)/natural

Camera movements:

TRACKING (Arrows straight across screen)
ZOOM (Arrows pointing inwards ZOOM IN/ Arrows pointing outwards ZOOM OUT)
PAN (Bendy arrows)

Angles:
High angle (connotes vunerability)
Low angle (connotes importance)
Dutch angle (connotes confusion)

Timings (usually 2 seconds per frame!)

Scene content/action

Scene number

Editing techniques:
-"Cut to"
-"Text graphics" (Text, logos, Fade up, fade out)

STORYBOARDS AND THE EXAM
-Don't spend more than 25 minutes during exam
-You already have annotations.
-No stick men
-Annotations are as important as your drawing

LO1: Revisions

LO4: Story board:

What is the purpose of a storyboard:
To show the camera person, editor, and everyone included in the production, how the film should look and sound, however it focuses more on how the film should appear.

Camera person looks at it to know how to frame the action.

Editor looks at it to make decisions.

Director looks at it to control the action.

We use it to represent the visuals to support the narrative of the product.

Which one would you complete first? Storyboard or script?
I would compete the script first, because I would then use the script to determine what my storyboard should look like.

FEATURES OF A STORYBOARD:
-Scene number
-Timing per shot/frame (in seconds)
-Basic information about mise-en-scene (location (INT/EXT) characters, action).
-Shot type (abbreviated)
-Angle
-Description of the scene/action
-"Key Dialogue"
-Location: INT (inside)/EXT (outside)
-Scene number (comes from script.
-Camera Movement arrows
-Transitions/editing
-Editing decisions
-Information about the use of sound (key dialogue/SFX-Sound effects/music). NON DIEGETIC MUSIC.
-Camera type(DSLR/Sony Prosumer)/lens type
-Angles

ANNOTATIONS

IF YOU ARE ASKED TO DRAW A SITE STRUCTURE DIAGRAM IN THE EXAM - WHAT SHOUDL YOUR ANNOTATIONS INCLUDE?

1. Where the page leads to so the audience knows
2. Why a key page is a key page so the audience knows
 
THE IMPORTANCE OF HYPER LINKS AND WHERE THEY WILL TAKE THE AUDIENCE

Explain how the pages are linked together -> end user

What interactive features would be on each page (photos/videos/sounds) - LINKED TO BRIEF

E.g, website for a film, interactive features, video, images of the set that the user can scroll through

EXAMPLES OF how the LAYOUT and FEATURES would appeal to the target audience

How the brand will be the same across all pages (colours/layout)

LO4: Audience research

Organisations that collect data:

RAJAR - Radio Joint Audience Research
NRS - Naional Reader Ship
BARB - Broadcast Audience Research

Analyse daya collected by the organisations.
LO4: Audience Research

Programs like stricly come dancing are called water cooler programs.

I will get a data sheet LIKE THIS.

PLANET EARTH II (SUN 2001) 7 day data (Millions): 13.14
Planet Earth is shown on the channel BBC1 and during the 7th to the 13th of November it gained the most views out of all the programmes shown on BBC1. This is because it is a very popular channel although it is an informative programme. I think the programme's target audience has a very wide range, since it is popular among all age ranges. I think this is because it is all about different wild-life and animals, which is obviously going to appeal to younger audiences, and it is also includes incredibly beatiful cinemetography, which would make it appeal to older audiences who are interested in making films. The show also incorporates scientific facts about animals, and the settings they live in, which would appeal to people interested in science, and animal lovers. I think the audience would be an ABC1 Family audience,  since the family would need to buy a TV to watch it and a TV license to watch the program. Also, since the program appeals to a wide age range, a family that is likely to watch it, would need a lot of disposable income in order to sustain the family, as well as a TV and a TV license.

LO3 primary research mock feedback.

I need to
-discuss wide audiences in terms of talking about research tools
-discuss range of responses from audiences
-discuss what may delay project

UNDERLINE KEY WORDS FROM THE QUESTION (P)

EXPLAIN GIVE REASONS "BECAUSE" (M)

EVALUATE  (D)

-data protection act
-copyright, designs and patents act
-focus group
-qustionairre
-long answers
-express opinions
-take time to read

LO4 Question 10 evaluation

Evaluate: advantages/disadvantages

A pre-production document:
-SWOT ANALYSIS
-MOODBOARD
-BLUE SKY THINKING
-VISUALISAION DIAGRAM
-STORY BOARD
-SCRIPT
-SITE MAP DIAGRAM

Effectiveness: Target audience, how well/useful that document, why that document is important.Why it is effective for a certain scenario, you need to show its effective for how it is relevant based on what this document has in it.

Conventions would be your advantage, consequences of missing/incomplete information.

EXAMPLE:
In the question where the person was aked to evaluate a SWOT analysis, they did a SWOY analysis of the brief, to show they knew about it, then talked about the effectiveness.

EXAMPLE FROM BRIEF, EXPLAINED WHY EFFECTIVE, EFFECTIVE: BRIEF, TARGET AUDIENCE.

It is a 20 mark question, needs 20-25 minutes for the question.

Mocks

3 Reasons I didn't get full marks:

-I didn't take care on my drawing.

-didn't include social media

-wasn't desciptive enough

3 Reasons I didn't get full marks:

-

EXAM DATES & TIMES
Unit 1: 10th Jam (Tuesday) 9am
Unit2: 12th Jan (Thursday)

LO3: Research

Research takes place in pre-production, because the research will help make the production better.
Example: Researching the target audience, to know them better, and to learn how to make the product appeal more to that audience.
Two methods of collecting research are primary research, and secondary research.
Primary research example: Survey.
Secondary research example: Reading an article.

Types of research:

Audience research:
Finding out information about the target audience, this involves approaching real-life versions of the target audience, and asking them questions. This helps us find out how to market the product to the target audience more succesfully. Finding out the interests of audiences based on demographics such as age, gender, sexual orientation and location.

Market research:
Finding out information about the market we would be using to sell a product. This involves finding the strengths and weaknesses of that certain market, in order to take advantage of the strengths, and try and over come the weaknesses. Finding out if there is a gap in the market, or looking if there are any competitors. If there is a gap in the market, that could be a chance to create s

Product research:
Finding out information about the type of product you are selling, finding out what works and what doesn't work.

RAJAR
BARB
NRS

LO4: Question 8&9 of the Unit Exam

In the exam you will need to create atleast 2 pre-production documeants:

1.Content (1 mark)
2.Fitness for purpose (3 marks max)
3.Use of annotations to justify your decisions (2 marks maz(

1.Does your content look like the product (key features you have been asked to draw?
2.Just like with content, this one is about features of what you have drawn being relevant for the brief scenario.

Conventions of a poster:
What is the purpose? To promote/advertise.
Poster needs to be portrait, if it is landscape it is called a billboard.
Brand name (masthead) is at the top.
Its promotional, needs an image of the product.
House style: colours, fontstyle, images/graphics
Slogan: A catchy sentence which makes you want to buy the product: "GET THE LONDON LOOK"
Logo for the product, connotes the reputation of the brand, connotes what the brand claims you will feel like after using the product.
Social media/web link: Usually at the bottom, however it is at the top here.
Product description: What the product is and what its about.

Annotations:

-justify designs, e.g. housestyle, text (serif or sans-serif)

-connotations, annotations need to directly link to the breif

-in sentences, using key terms, review (sell the product) quotes from different age groups

LO4: Visualisation diagram

Media products that use a visualisation diagram:
-DVD cover
-Webiste
-Poster/leaflet
PRINT BASED
INTERACTIVE: Levels for a game, app, website

Home screen: First/main screen of a app/game/website

LO3: Forms

Call sheet - purpose is to state excactly what assets you need. Make it before the shoot.

Consent form - purpose is to gain signature from a person who has already previously agreed to be included on your production, in order to prove they have agreed so they cannot sue you.

Location release - purpose

Contingency is like a back up plan, incase a issue comes up.

LO3: Production Schedules and forms.

Production Schedule:
Includes times, milestones(dates), locations, description of tasks to be completed, resources(hardware, software, cast and crew, personnel.)
Is important because it keeps the production organised. Pre-prodcution, Production and Post-Production.

A producer would be the person who makes the production schedule. The production schedule would be used by everybody involved.

(Based on road safety scenario).

A production schedule can also be described as a prodject managment tool. This is because it allows people invloved in the production to complete their job-role, it also allows you to manage a project.

The ideal program to use for making a production schedule would be Microsoft Excel. This is becuase it allows you to create table, and you can also add/change information easily.

Project management tool: A production schedule.

A production schedule it a good tool to keep track of project tasks because it outlines in detail everything you need to know about all the tasks behind a production, this inlcludes the deadlines, how much time you should spend on a certain task, and also describes what activities are involved in the completion of a task. A production schedule is suitable for proffesional tasks, in order to keep them well organised.

Assessor: Jacob Wylde

3/3 marks

ISED.

Ethics is abouot thigns which are misleading, offensive and defamation.
Ethics also covers VIOLENCE, SEX, DRUGS, ALCOHOL.
POST WATER SHED
Ethics are about doing the right thing.

Ethical Issues:
1. Freedom of speech V causing ofence. (i.e. trolling, incitement, defamation)
2. Use of disturbing imagery. This includes explicit sex and explicit violence.
3. Use of offensive materials. This includes racism, sexism/homophobia and use of language (swearing).

4. Privacy rights of the individual (s)
5. Computer games/films: VIOLENCE/SEX/REPRESENTATIONS OF PEOPLE/PLACE

Consequences:
-fine
-law-suit
-fired
-product is banned
-product is taken out of circulation

Mock Feedback

LO1 - regulatory bodies

Regulatory bodies

An orgonisation/group who controls/checks the output of media products. Could lead to products being prosecuted or banned. Regulatory bodies make sure that products are appropiate for an audience.

Examples of Regulatory bodies:
-BBFC
-OFCOM
-ASA

Legal Issues Homework

TV Production
Community

Legal Issues that the people behind Community would need to consider would be Intellectual Property, as the TV Show refers to a lot of creative work that they have no rights to, so they would need to gain permission from the people who created these works originally.

Social Media Campaign:

This campaign advertises a sandwhich company called "Wendy's" and at the same time advertises a competition. The competition states that there is a chance to win $1000 by tweein a photo of a sandwhich. Legal issues this campaign would need to consider would be libel issues, which means they would need to make sure the campaign does not incorporate anything which isn't true in order to attract audiences.

Digital Animation
Rick and Morty

Legal Issues Rick and Morty should consider, are Copright issues, since the whole series uses characters which are based on the two main characters in back to the future, (Rick being based on Doc, and Morty being based on Marty). They would have had to gain permission to use these characters and spoof parts of Back to the Future, and it is very likely that they have to either pay a fee or a percentage of their profit to the company that holds the rights to the characters in back to the future.

Radio Production
A bit of Fry and Laurie

Graphic novel
Deadpool: Unillustrated

Legal Issues that would need to be considered in this graphic novel would be copyright issues, since this graphics novel includes the character, Sherlock Holmes. In order for Marvel to get permission to include Sherlock, they would have needed to gain permission from the people who own the rights to Sherlock Holmes.

Digital Photographic Product

If this picture was for commercial use, the person who took the photo would need to gain permission from the people who own the empire state building.

Legal Issuess Revision

Freedom of Information act 2000

Organisations (Public Sector Organisations) such as the NHS, the Police, State Schools, Council are obliged to publish and make information available to the public. If they do not make such information available, a fine could be issued. Or they could be given an extension to make the required information available (usually a 30 day period). This is called a "Grace Period"

Data Protection Act 1998
Protecting Personal data, data needs to be encrypted, and the companies managing such data are not allowed to share the data without permission. If details are stored, they must be kept secure, if they are going to be published, the person's data should have been asked.

Libel
The writing of something that isn't true that is damaging to someone's reputation. Defamation. (Newspaper and magazine articles, social media also)

Slander
Similar too Libel, except instead of the written word, involves the spoken word (Interviews, the news)

Copyright, designs and patents act 1988
Gives copyright to someone copyright and ownership to someone or an organisation who has created something. (Media products include Music, Logos/Trademarks and Films/Books.) Similar to intellectual property, however different... You have ownership & control, but only for as long you own it.

Intellectual Property
If you create something in a company, you don't own it the company does.

If you want to manipulate someone's work, you would need to ask the person who created the product for their permission, you could gain their permission through sending an email, arranging a meeting or giving them a phone call.

 

Legal Issues Presentation

LO1: Introduction booklet

LO2: Legal Issues

What does crowd funding mean?

Crowd funding is when you get a group of people to give you money for a project, and in return you give them something which will make them want to fund your project. You can give money via donations. Correct

State two advantages for an independent project.

You don’t have to give your profit to other companies.

You have complete control on your project.

Can get donations for any project.
Funding goes straight towards project.
Could use social media as a form of adverting (Twitter, Facebook, Instagram)

State two disadvantages for an independent project.

No other companies help you promote the project.

You are likely to have a low budget.

Cannot fund project if target not met.

Assessor: Joshua Gray

Legal Issues:
There are certain rules that companies need to abide by in order not to encounter prosecution. These rules are stated by the government.

Permission to do things, depending on the production.
Consequences are prosecution.

In order to film people or use pictures of them you need them to sign a consent and release form.

In order to use certain locations you would need the owner to sign a consent and release form.

Because of health and safety issues, in all procutions, a risk assessment is neeeded, for all personal that are going to be working on the production.

Freedom of information

What it means: The freedom information act 2000 provides access to public information held by public authorities, public authorites are obliged to publish information, members of the public or aloud to request information from them.

Three reasons why it is important: It allows poeple to "check up on" companies, to make sure they arn't doing anything wrong.

Consequences of not adhering to this law: The ICO deals with complaints, the complaints allow you to reconsider any acusations and put right the mistake without taking formal action.

An example of where this lefal issue was breached: In 2010 the law was breached by not saying how many days two consultants worked or what each was paid.

How the law effects the pre-production of a media product:

Any information or assets that could be used for a production can be obtained from these authorites, which makes these assets more easy to access.


(Who are ICO?)

Interlectiul Property Rights

What it means: If you have interllectual property rights to something you have made, means that no-one can use it without your permission. (Trademarks)

Three reasons why it is important: Supports high paying jobs worldwide, drives econimic growth and competiveness and helps consumers make an educated choice about the safety and reliability of their purchases.

Consequences of not adhering to this law: If someone uses someone elses inerlectual property without permission, then it has become a case of copyright infringment, and prosecution may be involved.

An example of where this lefal issue was breached: Amazon was granted a patent for 1-click technology on September 28, 1999 also known as one-click buying, allows customers to make an online purchase iin a single click, without having to manually input billing and shipping information, the have been several dispute... (RESEARCH) 

How the law effects the pre-production of a media product:
People are paid fairly for the work they have created.


Liable and Slander What it means: (Liable) The act/crime of making a written statement that isn't truthful and is potentially damaging to a person's reputation. (Slander) Words that are spoken.

Three reasons why it is important: It protects people from prosecution, it avoids having information that isn't true broadcasted to impressionable audience, it also helps avoid large financial loss.

Consequences of not adhering to this law: Written formal apology.

An example of where this legal issue was breached: A journalist insinuated false accusations against someone, as a consequence she had to give money to a charity of is choice, and had to write a written formal apology. 

How the law effects the pre-production of a media product:

Copyrights designs and patents act 1998

What it means:

Three reasons why it is important: It is important that something you have made does not contain anything copyrighted, and if you do you need to gain permission from that company, this will cost a fee.

Consequences of not adhering to this law: Could be fined 50,000, or be given a sentecne of up to 10 years. The consequences dpend on the the commercial value of the idea, and on the profits that may have been made.

An example of where this lefal issue was breached: 1997 Puff Daddy sampled The polives Every Breath You Take, he had to pay Sting £2000 a day as Sting gets 100% of the writing royalites.

How the law effects the pre-production of a media product:



What it means:

Three reasons why it is important:

Consequences of not adhering to this law:

An example of where this lefal issue was breached:

How the law effects the pre-production of a media product:

LO1: Legal Issues Presentation

Data Protection Act

1. Definition of what it means

The Data Protection Act is what controls how people's personal information is used by the government, orgonisations and businesses. Anyone that is responsable or manages people's data must follow a strict set of rules. These rules are called "Data Protection Principles".

These rules make sure that data is:
-safe and secure
-accurate
-stored no longer than needed
-used lawfully and fairly
-used in a way which isn't excessive
-not transferred outside of the Europian Economic Area with out adequate protection.
-used in a limited way, only for specifically stated purposes
-handled according to people's data protection acts.

There is even stronger protection for people's sensetive information. (Ethnic backgrounds, Religious beliefs, sexual health...)

Information found at: https://www.gov.uk/data-protection/the-data-protection-act

2. Three reasons why it is important
3. What are the consequences of not adhering to this law?
4. Finda an example of where this legal issue was breached.

In April 2011, Sony was fined 250k, for not having good enough security on their stored data. This allowed criminal hackers to break into is online store and expose loads personal information such as adresses, dates of birth and creit card information.

Commissioner David Smith said that if you are handeling so many payment card and login details, then keeping all that personal data should have been a priority.

Mr Smith also said that Sony was "a business that should have known better," and also said that the breach was one of the most serious he'd ever come across.

Information found at: http://www.thedrum.com/news/2013/01/24/sony-fined-250k-over-serious-data-protection-act-breach

5. How does this law effect pre-production of a media product? Give examples

My Group: Oliver, Matt, George