RAJAR - Radio Joint Audience Research
NRS - Naional Reader Ship
BARB - Broadcast Audience Research
Analyse daya collected by the organisations.
LO4: Audience Research
Programs like stricly come dancing are called water cooler programs.
I will get a data sheet LIKE THIS.
PLANET EARTH II (SUN 2001) 7 day data (Millions): 13.14
Planet Earth is shown on the channel BBC1 and during the 7th to the 13th of November it gained the most views out of all the programmes shown on BBC1. This is because it is a very popular channel although it is an informative programme. I think the programme's target audience has a very wide range, since it is popular among all age ranges. I think this is because it is all about different wild-life and animals, which is obviously going to appeal to younger audiences, and it is also includes incredibly beatiful cinemetography, which would make it appeal to older audiences who are interested in making films. The show also incorporates scientific facts about animals, and the settings they live in, which would appeal to people interested in science, and animal lovers. I think the audience would be an ABC1 Family audience, since the family would need to buy a TV to watch it and a TV license to watch the program. Also, since the program appeals to a wide age range, a family that is likely to watch it, would need a lot of disposable income in order to sustain the family, as well as a TV and a TV license.
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