Example: Researching the target audience, to know them better, and to learn how to make the product appeal more to that audience.
Two methods of collecting research are primary research, and secondary research.
Primary research example: Survey.
Secondary research example: Reading an article.
Types of research:
Audience research:
Finding out information about the target audience, this involves approaching real-life versions of the target audience, and asking them questions. This helps us find out how to market the product to the target audience more succesfully. Finding out the interests of audiences based on demographics such as age, gender, sexual orientation and location.
Market research:
Finding out information about the market we would be using to sell a product. This involves finding the strengths and weaknesses of that certain market, in order to take advantage of the strengths, and try and over come the weaknesses. Finding out if there is a gap in the market, or looking if there are any competitors. If there is a gap in the market, that could be a chance to create s
Product research:
Finding out information about the type of product you are selling, finding out what works and what doesn't work.
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