LO4: Question 8&9 of the Unit Exam

In the exam you will need to create atleast 2 pre-production documeants:

1.Content (1 mark)
2.Fitness for purpose (3 marks max)
3.Use of annotations to justify your decisions (2 marks maz(

1.Does your content look like the product (key features you have been asked to draw?
2.Just like with content, this one is about features of what you have drawn being relevant for the brief scenario.

Conventions of a poster:
What is the purpose? To promote/advertise.
Poster needs to be portrait, if it is landscape it is called a billboard.
Brand name (masthead) is at the top.
Its promotional, needs an image of the product.
House style: colours, fontstyle, images/graphics
Slogan: A catchy sentence which makes you want to buy the product: "GET THE LONDON LOOK"
Logo for the product, connotes the reputation of the brand, connotes what the brand claims you will feel like after using the product.
Social media/web link: Usually at the bottom, however it is at the top here.
Product description: What the product is and what its about.

Annotations:

-justify designs, e.g. housestyle, text (serif or sans-serif)

-connotations, annotations need to directly link to the breif

-in sentences, using key terms, review (sell the product) quotes from different age groups